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	<title>Space Business Innovation Centre Noordwijk</title>
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	<title>Space Business Innovation Centre Noordwijk</title>
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	<item>
		<title>Fierce Open Call: Fuelling circularity and green business with downstream space data (deadline: 9 Nov)</title>
		<link>https://www.sbicnoordwijk.nl/fierce-financing-open-call-for-green-ideas-using-space-data-deadline-9-nov-2026/</link>
		
		<dc:creator><![CDATA[Carmel McNamara]]></dc:creator>
		<pubDate>Tue, 27 Oct 2026 10:00:40 +0000</pubDate>
				<category><![CDATA[Earth Observation]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Satellite Navigation]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[downstream]]></category>
		<category><![CDATA[Earth observation]]></category>
		<category><![CDATA[fierce]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[green business]]></category>
		<category><![CDATA[open call]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[remote sensing]]></category>
		<category><![CDATA[sustainability]]></category>
		<guid isPermaLink="false">https://www.sbicnoordwijk.nl/?p=59240</guid>

					<description><![CDATA[<p>Fierce announces the 2nd Open Call for funding, which supports space-enabled green solutions that have a positive environmental impact. The call funds the purchase of specialised services from external service providers, of which SBIC Noordwijk is one.</p>
<p>The post <a href="https://www.sbicnoordwijk.nl/fierce-financing-open-call-for-green-ideas-using-space-data-deadline-9-nov-2026/">Fierce Open Call: Fuelling circularity and green business with downstream space data (deadline: 9 Nov)</a> appeared first on <a href="https://www.sbicnoordwijk.nl">Space Business Innovation Centre Noordwijk</a>.</p>
]]></description>
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<p class="wp-block-paragraph"><strong><a href="http://project-fierce.eu/fueling-circularity-and-green-business-with-space-data-fierce-2nd-open-call-for-financial-support" target="_blank" rel="noreferrer noopener">Fierce</a> supports eligible SMEs that use downstream space data to develop or adopt solutions that reduce environmental impact. Under the <a href="http://linkedin.com/pulse/got-green-idea-using-downstream-space-data-up-50000-awaits-hepif" target="_blank" rel="noreferrer noopener">2nd open call of the financial support programme</a>, the EU-backed organisation is supporting space-enabled green solutions that have a positive environmental impact. Selected applicants can receive a voucher of up to 50,000 euros in equity-free funding to contract external service providers, with support available for projects ranging from ideation to scale-up and commercialisation. The Space Business Innovation Centre (SBIC) Noordwijk is one of the <a href="http://https://fierce-service-providers.fundingbox.com/" target="_blank" rel="noreferrer noopener">service providers of Fierce</a>. Applications close for this round on 9 Nov 2026 at 17:00 CET. <em><a href="http://project-fierce.eu/fueling-circularity-and-green-business-with-space-data-fierce-2nd-open-call-for-financial-support" target="_blank" rel="noreferrer noopener">Apply now</a></em></strong></p>



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<p class="has-text-align-center wp-block-paragraph"><em>The following is co-posted from content on the <a href="http://project-fierce.eu/fueling-circularity-and-green-business-with-space-data-fierce-2nd-open-call-for-financial-support">Fierce website</a></em></p>



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<figure class="wp-block-image aligncenter size-full is-resized"><a href="http://project-fierce.eu/fueling-circularity-and-green-business-with-space-data-fierce-2nd-open-call-for-financial-support" target="_blank" rel=" noopener"><img fetchpriority="high" decoding="async" width="750" height="628" src="https://www.sbicnoordwijk.nl/wp-content/uploads/fierce-2nd-funding-open-call_promo-visual_squ.png" alt="blue-green open call promo visual with satellite illustration and Fierce and EU logos" class="wp-image-59242" style="width:700px;height:auto" srcset="https://www.sbicnoordwijk.nl/wp-content/uploads/fierce-2nd-funding-open-call_promo-visual_squ.png 750w, https://www.sbicnoordwijk.nl/wp-content/uploads/fierce-2nd-funding-open-call_promo-visual_squ-480x402.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw" /></a></figure>



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<h3 class="wp-block-heading">Fierce funding opportunity</h3>



<p class="wp-block-paragraph">Fierce has announced the 2nd open call for funding, which supports space-enabled green solutions that have a positive environmental impact. The call funds the purchase of specialised services from external service providers, of which SBIC Noordwijk is one. The call funds the purchase of specialised services from external service providers under three distinct project maturity pathways:</p>



<ul class="wp-block-list">
<li><strong>Ideation Projects</strong> (up to 25,000 euros): Research-focused activities for new or immature concepts</li>



<li><strong>Scale-Up Projects </strong>(up to 50,000 euros): Testing and validation of proven concepts</li>



<li><strong>Commercialisation Project</strong>s (up to 25,000 euros): Final steps toward solution validation and market entry.</li>
</ul>



<p class="wp-block-paragraph"><em>Note on Flexibility</em>: Since the overall support ceiling is €50,000 per beneficiary, applicants under the Ideation or Commercialisation tracks are permitted to apply for up to two separate and clearly different projects to fully utilize the available funding.</p>



<p class="wp-block-paragraph">Projects can address two types of transformation. The first, Type A, covers direct process improvements to reduce the company’s own environmental footprint (resources, waste, pollution). The second, Type B, relates to indirect improvements through the creation of new or enhanced green products for final users (environmental monitoring, resource management).</p>



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<h3 class="wp-block-heading">How you will benefit</h3>



<p class="wp-block-paragraph">This financial support programme supports SMEs in contracting external service providers to help them develop solutions that use downstream space technologies to improve environmental impact (space-enabled green solutions) or even adopt commercially available ones, contributing to the transition towards more sustainable and circular business innovation practices, processes, and partnerships.</p>



<p class="wp-block-paragraph">The open call targets companies that are interested in using downstream space data to create solutions that have a positive environmental impact, either:</p>



<h4 class="wp-block-heading">For the company itself:</h4>



<ul class="wp-block-list">
<li>e.g. by improving current internal processes to minimize resources, waste, pollution, etc.</li>
</ul>



<p class="wp-block-paragraph"><em>or</em></p>



<h4 class="wp-block-heading">For the organisation&#8217;s users:</h4>



<p class="wp-block-paragraph">e.g. by developing products/services for better resource management, environmental monitoring, etc.</p>



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<p class="wp-block-paragraph"><strong>The programme can fund projects spanning from ideation all over to final-stage solutions.</strong></p>



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<h3 class="wp-block-heading"></h3>



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<h2 class="wp-block-heading">Assess your eligibility</h2>



<p class="wp-block-paragraph">Applicants must demonstrate potential to leverage downstream space data, such as Earth observation, remote sensing or satellite navigation, to address challenges in:</p>



<p class="wp-block-paragraph">• Improvement of circularity and waste management<br>• Safe, resource-efficient, and environmentally friendly management of critical raw materials<br>• Improved environmental monitoring</p>



<p class="wp-block-paragraph">The call is seeking applications from single entities legally registered in any EU Member State, Overseas Countries and Territories (OCT), or Horizon Europe Associated Countries, including Switzerland. Eligible single entities include: self-employed individuals or micro, small or medium-sized enterprises. Get guidance on applying in this <a href="http://2nd-financing.project-fierce.eu/wp-content/uploads/2025/03/FIERCE_2nd-Open-Call_Financial-Support-Program_Guide-for-Applicants_20261015_FINAL-v2.pdf" target="_blank" rel="noreferrer noopener">Fierce information document</a> (PDF).</p>



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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="603" height="772" src="https://www.sbicnoordwijk.nl/wp-content/uploads/fierce-2nd-funding-open-call_advice-pdf-cover.png" alt="blue-green open call advice cover visual with illustration and Fierce and EU logos" class="wp-image-59244" style="box-shadow:var(--wp--preset--shadow--deep)" srcset="https://www.sbicnoordwijk.nl/wp-content/uploads/fierce-2nd-funding-open-call_advice-pdf-cover.png 603w, https://www.sbicnoordwijk.nl/wp-content/uploads/fierce-2nd-funding-open-call_advice-pdf-cover-480x615.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 603px, 100vw" /><figcaption class="wp-element-caption"><em>View the<a href="http://2nd-financing.project-fierce.eu/wp-content/uploads/2025/03/FIERCE_2nd-Open-Call_Financial-Support-Program_Guide-for-Applicants_20261015_FINAL-v2.pdf" target="_blank" rel="noreferrer noopener"> info document for applicants </a>(opens as PDF)</em></figcaption></figure>
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</div>



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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="has-background wp-block-paragraph" style="background-color:#f0f0f0"><em><a href="https://www.sbicnoordwijk.nl/space-and-water-nexus-hackathon-noordwijk-oct-2026/"><strong>SBIC Noordwijk is a Fierce service provider; see previous notice about this here</strong> >></a></em></p>
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<h5 class="wp-block-heading has-text-align-center"><strong>Discover which startups from the ESA BIC Noordwijk programme utilise space data:</strong></h5>



<p class="has-text-align-center wp-block-paragraph">Read <a href="http://sbicnoordwijk.nl/tag/incubatee">articles</a> about the current incubatees being supported by ESA and NLSA.</p>



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<div class="wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-7d812b4c wp-block-buttons-is-layout-flex">
<div class="wp-block-button is-style-fill"><a class="wp-block-button__link has-background wp-element-button" href="https://www.sbicnoordwijk.nl/esa-bic-noordwijk-startups/" style="background-color:#95c11f" target="_blank" rel="noreferrer noopener"><strong>DISCOVER ESA BIC</strong> <strong>NOORDWIJK INCUBATEES</strong></a></div>
</div>



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<p class="wp-block-paragraph"></p>
<p>The post <a href="https://www.sbicnoordwijk.nl/fierce-financing-open-call-for-green-ideas-using-space-data-deadline-9-nov-2026/">Fierce Open Call: Fuelling circularity and green business with downstream space data (deadline: 9 Nov)</a> appeared first on <a href="https://www.sbicnoordwijk.nl">Space Business Innovation Centre Noordwijk</a>.</p>
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		<item>
		<title>ESA and Euronext: Growth and financing opportunities for European space companies</title>
		<link>https://www.sbicnoordwijk.nl/esa-and-euronext-growth-financing-opportunities-for-european-space-companies/</link>
		
		<dc:creator><![CDATA[Carmel McNamara]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 15:00:22 +0000</pubDate>
				<category><![CDATA[Commercialisation]]></category>
		<category><![CDATA[ESA News]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[Elite European A&D Growth Hub]]></category>
		<category><![CDATA[ESA]]></category>
		<category><![CDATA[ESA news]]></category>
		<category><![CDATA[Euronext]]></category>
		<guid isPermaLink="false">https://www.sbicnoordwijk.nl/?p=59200</guid>

					<description><![CDATA[<p>The European Space Agency has announced a collaboration with Euronext to support the growth of European space companies by improving access to finance, increasing investor visibility and strengthening the capabilities needed to scale.</p>
<p>The post <a href="https://www.sbicnoordwijk.nl/esa-and-euronext-growth-financing-opportunities-for-european-space-companies/">ESA and Euronext: Growth and financing opportunities for European space companies</a> appeared first on <a href="https://www.sbicnoordwijk.nl">Space Business Innovation Centre Noordwijk</a>.</p>
]]></description>
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<p class="wp-block-paragraph"><strong>The European Space Agency (ESA) has announced a <a href="https://commercialisation.esa.int/opportunities/esa-and-euronext-growth-and-financing-opportunities-for-european-space-companies/" target="_blank" rel="noreferrer noopener">collaboration with Euronext</a> to support the growth of European space companies by improving access to finance, increasing investor visibility and strengthening the capabilities needed to scale. Together, the two organisations are helping innovative businesses access the funding, expertise and networks required to accelerate their commercial development and compete in global markets. The collaboration was shared by the <a href="http://lnkd.in/p/ettyX_pX" target="_blank" rel="noreferrer noopener">ESA Commercialisation Gateway</a> on LinkedIn.</strong></p>



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<p class="wp-block-paragraph"><em>This is a co-post of the ESA Commercialisation Gateway’s original <a href="https://commercialisation.esa.int/opportunities/esa-and-euronext-growth-and-financing-opportunities-for-european-space-companies/" target="_blank" rel="noreferrer noopener">webpost</a></em></p>



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<figure class="wp-block-image aligncenter size-full is-resized"><img loading="lazy" decoding="async" width="796" height="466" src="https://www.sbicnoordwijk.nl/wp-content/uploads/esa-euronext-news_oct2026_800px.png" alt="ESA and Euronext Elite European A&amp;D Growth Hub" class="wp-image-59204" style="box-shadow:var(--wp--preset--shadow--deep);width:800px;height:auto" srcset="https://www.sbicnoordwijk.nl/wp-content/uploads/esa-euronext-news_oct2026_800px.png 796w, https://www.sbicnoordwijk.nl/wp-content/uploads/esa-euronext-news_oct2026_800px-480x281.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 796px, 100vw" /></figure>



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<h3 class="wp-block-heading">Opportunity for European space companies ready to scale</h3>



<p class="wp-block-paragraph">The new collaboration will see ESA and Euronext connecting companies from the European space ecosystem with financing opportunities, investors and expertise to support their growth. This collaboration builds on initiatives including the Euronext Helios Space Index, IPOready and the European Aerospace &amp; Defence Growth Hub.</p>



<p class="wp-block-paragraph">As part of these efforts, ESA-supported companies may benefit from opportunities designed to strengthen governance, business strategy, financial readiness and access to capital. These initiatives aim to help European SMEs and mid-caps prepare for sustainable growth while increasing engagement with investors, financial institutions and major industrial stakeholders.</p>



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<h3 class="wp-block-heading">Connecting financing needs with investment capabilities</h3>



<p class="wp-block-paragraph">In an earlier <a href="https://www.euronext.com/en/about/media/euronext-press-releases/euronext-strengthens-its-support-european-strategic-autonomy" target="_blank" rel="noreferrer noopener">announcement</a>, Stéphane Boujnah, CEO and chairman of the managing board of Euronext, said: &#8220;The European aerospace and defence sector includes a large number of SMEs and private companies, many of which operate internationally and supply major industry players. These companies face urgent needs to invest in their innovation and production capacities. The European Aerospace &amp; Defence Growth Hub has been designed to effectively connect these financing needs with investment capabilities. It leverages Elite’s experience with private companies and Euronext’s European scale.””</p>



<p class="wp-block-paragraph">The <a href="http://commercialisation.esa.int/wp-content/uploads/2026/10/ESA-x-Euronext-ELITE-European-AD-Growth-Hub.pdf" target="_blank" rel="noreferrer noopener">ESA x Euronext programme brochure</a> (PDF) provides further information on the <a href="https://www.elite-network.com/european-and-growth-hub-euronext" target="_blank" rel="noreferrer noopener">Euronext Elite European A&amp;D Growth Hub</a>, including programme details, eligibility criteria and application information. The next cohort kicks off in Paris on 18 and19 November 2026, with further modules taking place in Amsterdam, Milan and Brussels in 2027.</p>



<p class="wp-block-paragraph">The programme is aimed at European SMEs and mid-caps with revenues above 10 million euros or with a significant track record of growth, and a management team ready to scale.</p>



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<p class="has-text-align-center wp-block-paragraph"><em>View the original post on the <a href="https://commercialisation.esa.int/opportunities/esa-and-euronext-growth-and-financing-opportunities-for-european-space-companies/" target="_blank" rel="noreferrer noopener">ESA website</a></em></p>



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<p class="has-text-align-center wp-block-paragraph"><strong>The ESA business incubation programme promotes space business ideas:<br></strong>Discover the innovations of the current incubatees being supported by ESA and NLSA.</p>



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<div class="wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-7d812b4c wp-block-buttons-is-layout-flex">
<div class="wp-block-button is-style-fill"><a class="wp-block-button__link has-background wp-element-button" href="https://www.sbicnoordwijk.nl/esa-bic" style="background-color:#95c11f"><strong>DISCOVER ESA BIC</strong> <strong>NOORDWIJK INCUBATEES</strong></a></div>
</div>



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<p class="wp-block-paragraph"></p>
<p>The post <a href="https://www.sbicnoordwijk.nl/esa-and-euronext-growth-financing-opportunities-for-european-space-companies/">ESA and Euronext: Growth and financing opportunities for European space companies</a> appeared first on <a href="https://www.sbicnoordwijk.nl">Space Business Innovation Centre Noordwijk</a>.</p>
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		<title>Interview with David Beckett in preparation for pitching (masterclass: 26 Nov)</title>
		<link>https://www.sbicnoordwijk.nl/interview-with-david-beckett-presenter-of-pitching-masterclass-26-nov-2026/</link>
		
		<dc:creator><![CDATA[Carmel McNamara]]></dc:creator>
		<pubDate>Thu, 22 Oct 2026 10:00:26 +0000</pubDate>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[SBIC News]]></category>
		<category><![CDATA[Workshops]]></category>
		<category><![CDATA[coach]]></category>
		<category><![CDATA[David Beckett]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[investor pitches]]></category>
		<category><![CDATA[masterclass]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[startup coach]]></category>
		<category><![CDATA[startups]]></category>
		<guid isPermaLink="false">https://www.sbicnoordwijk.nl/?p=59141</guid>

					<description><![CDATA[<p>The masterclass on 26 Nov will get you ready to Pitch to Win, designed specifically for startup founders. Expert pitch coach David Beckett will hold his world-renowned 3-hour session that will help you craft and deliver a winning pitch. Hear more from the international trainer in this interview.</p>
<p>The post <a href="https://www.sbicnoordwijk.nl/interview-with-david-beckett-presenter-of-pitching-masterclass-26-nov-2026/">Interview with David Beckett in preparation for pitching (masterclass: 26 Nov)</a> appeared first on <a href="https://www.sbicnoordwijk.nl">Space Business Innovation Centre Noordwijk</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><strong>Being in the spotlight delivering a pitch can be stressful and, when you think you’ve got through it, then comes the quick-fire questions at the end. Though, pitching under pressure does not need to be stress-inducing. Prepare well and you will be able to answer with clarity and composure. We caught up with <a href="https://www.eventbrite.nl/e/masterclass-pitch-to-win-tickets-2003356083976" target="_blank" rel="noreferrer noopener">David Beckett</a> – who will be at SBIC for the <a href="https://www.eventbrite.nl/e/masterclass-pitch-to-win-tickets-2003356083976" target="_blank" rel="noreferrer noopener">Pitch to Win masterclass on 26 Nov</a> – to get a preview of the upcoming session. Are you an early-stage startup preparing to present your business idea or an entrepreneur getting ready to talk to investors or customers? Or maybe you are just wishing to polish up your presentation skills? Read on for insights and top tips. <em><a href="https://www.eventbrite.nl/e/masterclass-pitch-to-win-tickets-2003356083976" target="_blank" rel="noreferrer noopener">Register now</a></em></strong></p>



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<p class="wp-block-paragraph"><em>Are you an SBIC community member? Get link from <a href="https://sbicnoordwijk.slack.com/archives/C0MNQ7NJD/p1793087385128549" target="_blank" rel="noreferrer noopener">Slack</a> to reserve your place!</em></p>



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<figure class="wp-block-image aligncenter size-full"><a href="https://www.eventbrite.nl/e/masterclass-pitch-to-win-tickets-2003356083976" target="_blank" rel=" noopener"><img loading="lazy" decoding="async" width="700" height="433" src="https://www.sbicnoordwijk.nl/wp-content/uploads/sbic-masterclass-pitching-interview_banner_web1_700px.png" alt="vibrant visual for interview with pitching masterclass presenter" class="wp-image-59153" style="box-shadow:var(--wp--preset--shadow--deep)" srcset="https://www.sbicnoordwijk.nl/wp-content/uploads/sbic-masterclass-pitching-interview_banner_web1_700px.png 700w, https://www.sbicnoordwijk.nl/wp-content/uploads/sbic-masterclass-pitching-interview_banner_web1_700px-480x297.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw" /></a></figure>



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<h3 class="wp-block-heading">Staying ahead of pitching conventions</h3>



<p class="wp-block-paragraph">David Beckett will arrive at SBIC to deliver the masterclass on 26 Nov with a wealth of experience. He has trained more than 3000 startups and conducted over 1300 workshops – the event on 26 Nov will be #1313. His early career began with managerial and director roles at Canon, at a time when those early corporate norms were used to long presentations. That is not the case in the startup world, which favours brevity and focus.</p>



<p class="wp-block-paragraph">David’s initial interest in establishing himself as a pitch coach stemmed from observing how presentation quality impacts confidence and careers. Over time, he has shifted from merely defining a “good pitch” to building methods that help founders construct their own pitches and gain confidence. The approach centres on empowering founders with a thinking framework and steps to find their own story and not to depend on the trainer to script the content.</p>



<p class="wp-block-paragraph">Being able to prepare and adapt pitches independently is the goal, while being confident to utilise the latest tools, such as artificial intelligence (AI). The last 18 months have seen AI dramatically influence how pitches are created and David has tips for staying on top of this. The differences in coaching early-stage versus later-stage founders are also highlighted, alongside the enduring importance of human connection in pitching. Even if you have participated in previous pitching workshops, the upcoming masterclass is going to offer you something new.</p>



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<p class="has-medium-font-size wp-block-paragraph"><a href="https://www.eventbrite.nl/e/masterclass-pitch-to-win-tickets-2003356083976" target="_blank" rel="noreferrer noopener"><strong>Learn the pitching pointers to convince busy investors</strong> &gt;&gt;</a></p>
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<p class="wp-block-paragraph"><em>INTERVIEW WITH DAVID BECKETT</em></p>



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<p class="wp-block-paragraph"><strong>Welcome back to SBIC, David. A lot has changed since you were last here, not least that the number of startups you have trained since your last visit to SBIC 8 years ago has almost doubled (<a href="http://eventbrite.nl/e/tickets-pitch-workshop-by-david-pitch-to-win-beckett-48642699624" target="_blank" rel="noreferrer noopener">700</a> then compared with <a href="https://www.eventbrite.nl/e/masterclass-pitch-to-win-tickets-2003356083976" target="_blank" rel="noreferrer noopener">1300+</a> now).</strong></p>



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<h5 class="wp-block-heading">What has been your main learning since your last visit?</h5>



<p class="wp-block-paragraph">One thing that never changes is that people decide with people – human connection is still the decisive factor. Despite technological advancements, decisions are ultimately made in human-to-human interactions. The “gold dust” occurs when a person stands in front of another, communicating clearly and responding to questions. Technology can assist in preparation and structure but cannot replace the live interpersonal exchange required to persuade and secure support.</p>



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<h5 class="wp-block-heading">What technologies are influencing the approach to pitching (or pitch training)?</h5>



<p class="wp-block-paragraph">The impact of AI on pitch creation is undeniable. There are benefits of using AI tools and just don’t lose sight of the risks – the key is to use AI smartly. These tools can help with rapid pitch creation, significantly reducing the time taken to draft content. The developments have been most notable in the past 18 months and startups are making use of numerous agents to support their tasks. However, be aware of the risks of using AI. If you skip the critical thinking needed to answer investor questions credibly, it will backfire.</p>



<p class="wp-block-paragraph">Founders must own their pitch. Use AI to speed up the process but make sure the final narrative is entirely your own so you can handle the Q&amp;A with authenticity and confidence. The goal is to leverage AI for efficiency while preserving human-led reasoning, rehearsal and ownership of the story. Always validate that the AI-structured narrative aligns with your real traction, customer insights and strategy.</p>



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<h5 class="wp-block-heading">How do early-stage startups differ from those at the TEDx-talk stage?</h5>



<p class="wp-block-paragraph">Personal conviction and vision matter at both stages. Early-stage teams often struggle with what to prioritise and what to omit. They must establish the importance of the pain/problem and validate their solution with early customer insights. It is key for them to put emphasis on clarifying the main topics, as well as demonstrating problem significance and articulating early validation steps.</p>



<p class="wp-block-paragraph">For those at a later stage there should be a different focus. More advanced teams need to work on delivery to maximise impact. They can do this by making the story personal, adjusting emphasis and energy, and refining word choice and gestures. They should talk more about proof (traction, results) and can credibly articulate a bigger vision – how much larger the opportunity could become – grounded in achieved milestones.<br></p>



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<h5 class="wp-block-heading">What are your key tips to startups preparing to present to investors?</h5>



<p class="wp-block-paragraph">It doesn’t matter what stage you are at, the core investment priorities remain the same. Investors care most about whether a startup: addresses a huge unsolved problem (pain); is delivering something compelling (product); shows traction and customer engagement (proof); and is led by a strong team (people).</p>



<p class="wp-block-paragraph">These key pillars are known as “the four Ps” and are the key fundamentals presenting to investors. They serve as the starting point for any investor-focused pitch, guiding what to emphasise in the first 30–60 seconds to capture attention and establish professionalism and relevance. You could then go deeper into the business model, the total addressable market and go-to-market strategies, along with technology details and any further team insights. Emphasis should be placed on making short and focused statements, aligning content to what the audience cares about. Be sure to prioritise key results over process.</p>



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<h5 class="wp-block-heading">Which areas should startups focus on when preparing their pitch?</h5>



<p class="wp-block-paragraph">Begin by identifying who the audience is and tailor content to their interests. Define a clear objective and call to action for whoever you are presenting to, whether it be customers or investors. Recognise time limits and remember that audiences form impressions within the first minute, so you need to capture attention quickly with the most relevant information.</p>



<p class="wp-block-paragraph">Once you have crafted your basic pitch, you can adapt it for various scenarios. Build versions of the story for different lengths, ensuring the first half-minute signals professionalism and value. Lead with the four Ps aligned to the audience’s context.</p>



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<p class="wp-block-paragraph"><strong>Thanks David and we look forward to seeing you on 26 Nov!</strong></p>



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<p class="wp-block-paragraph"><em>Look out for the follow-up article coming in early November with further tips.</em></p>



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<figure class="wp-block-image aligncenter size-full"><a href="https://www.eventbrite.nl/e/masterclass-pitch-to-win-tickets-2003356083976" target="_blank" rel=" noopener"><img loading="lazy" decoding="async" width="500" height="500" src="https://www.sbicnoordwijk.nl/wp-content/uploads/sbic-masterclass-pitching_socials-banner_squ_500px.png" alt="vibrant visual for interview with pitching masterclass presenter" class="wp-image-59151" srcset="https://www.sbicnoordwijk.nl/wp-content/uploads/sbic-masterclass-pitching_socials-banner_squ_500px.png 500w, https://www.sbicnoordwijk.nl/wp-content/uploads/sbic-masterclass-pitching_socials-banner_squ_500px-480x480.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" /></a></figure>



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<p class="has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background wp-block-paragraph"><strong>Registration is open now and there is no pre-work is required; participants should simply think about their next real pitch scenario.</strong></p>



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<div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex">
<div class="wp-block-button is-style-fill"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" href="https://www.eventbrite.nl/e/masterclass-pitch-to-win-tickets-2003356083976" style="background-color:#144570" target="_blank" rel="noreferrer noopener"><strong>REGISTER FOR EVENT</strong></a></div>
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<h5 class="wp-block-heading"><br><a href="https://www.eventbrite.nl/e/masterclass-pitch-to-win-tickets-2003356083976" target="_blank" rel="noreferrer noopener">SPEAKER PROFILE</a></h5>



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<figure class="wp-block-image aligncenter size-full is-resized"><img loading="lazy" decoding="async" width="960" height="955" src="https://www.sbicnoordwijk.nl/wp-content/uploads/pitching-background2-with-bw-portrait2_circle.png" alt="headshot of business professional" class="wp-image-59176" style="width:150px;height:auto" srcset="https://www.sbicnoordwijk.nl/wp-content/uploads/pitching-background2-with-bw-portrait2_circle.png 960w, https://www.sbicnoordwijk.nl/wp-content/uploads/pitching-background2-with-bw-portrait2_circle-480x478.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 960px, 100vw" /><figcaption class="wp-element-caption">David Beckett</figcaption></figure>
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<p class="wp-block-paragraph"><a href="https://www.linkedin.com/in/davidbeckettpresentationcoach" target="_blank" rel="noreferrer noopener">David Beckett</a> is an international pitch coach at <a href="https://best3minutes.com/" target="_blank" rel="noreferrer noopener">Best3Minutes</a> and has extensive experience helping entrepreneurs and companies to win business and investment. The startups he has coached have raised over 500 million euros and he has delivered over 1300 pitch workshops in 35 countries. David has also trained more than 44,000 professionals, as well as over 30 TEDx speakers. He is the creator of The Pitch Canvas and author of the books<em> Pitch To Win</em> and <em>Blue Moon Pitch</em>.</p>
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<p class="has-white-color has-vivid-cyan-blue-background-color has-text-color has-background wp-block-paragraph"><em>GOOD TO KNOW:</em><br>The event is open to all. It is free for ESA BIC Noordwijk incubatees and those in the SBIC community: coaches, member<strong>s </strong>and partners (check the <a href="https://sbicnoordwijk.slack.com" target="_blank" rel="noreferrer noopener">Slack channel</a> for your link). If you are not in our community yet, sign up for membership <a href="https://www.sbicnoordwijk.nl/community-membership/" target="_blank" rel="noreferrer noopener">here</a>! Students can get 50% discount when registering for this event. <a href="https://www.sbicnoordwijk.nl/startup-hub/contact/" target="_blank" rel="noreferrer noopener">Get in touch</a> using your institution&#8217;s email address.</p>



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<h4 class="wp-block-heading has-text-align-center"><a href="https://www.sbicnoordwijk.nl/space-events/"><strong><em>View upcoming events happening at SBIC Noordwijk</em></strong> &gt;&gt;</a></h4>



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<p>The post <a href="https://www.sbicnoordwijk.nl/interview-with-david-beckett-presenter-of-pitching-masterclass-26-nov-2026/">Interview with David Beckett in preparation for pitching (masterclass: 26 Nov)</a> appeared first on <a href="https://www.sbicnoordwijk.nl">Space Business Innovation Centre Noordwijk</a>.</p>
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