The previously scheduled event on 27 Mar was postponed to 22 Apr

Start with the why!

We all know what we do – the jobs we perform, the products we sell, the services we offer. Some of us know how we do it – through our skills and experience. But very few of us can clearly articulate why we do what we do.

This masterclass is designed for anyone who wishes to uncover and express their shared purpose, cause or belief. In a startup, loyalty and trust are essential – not just within the team but also in building meaningful connections with customers. These bonds are not built on features and unique selling points alone (how and what).

A team that believes in something bigger than themselves cultivates a culture of shared purpose that extends beyond the company. Customers, like team members, connect on an emotive level, driven by shared identity and beliefs.

For startups, this translates directly into customer development, helping you attract, engage and retain the right audience.

Key takeaways

Understanding your emotive brand allows you to identify, attract and serve the right customers – those who share your beliefs – creating lasting, authentic relationships. Join this event to:

• Gain insight into what drives you and inspires those around you
• Explore what ambition, impact and success mean to you personally
• Think emotive and ensure your message resonates deeply and captures attention

This masterclass offers practical guidance, real-world examples and expert insights help you optimise the customer experience, and effectively collect and use customer feedback.

The event scheduled for 27 March was postponed to 22 April; please register here

ABOUT THE PRESENTER

Carmen Phillips is an independent consultant and trainer and has worked for clients in different industries, including automotive, consumer electronics, insurance and IT. Her purpose is to make businesses better in the day-to-day experiences of their customers and employees.

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GOOD TO KNOW:
The event is open to all. It is free for ESA BIC startups and SBIC community members (check the Slack channel for your link). If you are not in our community yet, sign up for membership here! Students can get 50% discount when registering for this event. Get in touch using your institution’s email address.

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